Dubai · Content, community & AI

Mehr Patni

Consumer psychology is a puzzle I keep going back to. Content, community and data are how I get at it. I'm at my best with people in a room, and I run a games night that has become more organised than it strictly needs to be.

  • Content & community
  • AI systems builder
  • Go to market
  • Consumer psychology
  • $1M raised on television
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Mehr Patni
All things AI

Not a tool I use. Systems I built.

Open on GitHub

A founder's second brain

Trained on his own books and talks. Every post across LinkedIn, Instagram and the site now arrives as a draft in his voice. He stopped being the bottleneck.
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A marketing agency, as software

Agentic workflows for outreach, creative production and ad review at Stratos, so the function scaled without more headcount.
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My chief of staff

The agent I actually work with. It researches, writes, builds and checks itself, and every correction I give it becomes a permanent rule.
Content & community

The work, and what it travelled on.

100M+
views across two years
2k → 35k
followers, 65% organic
710k
on the best performing reel
Reel · 710k views · 2,360 likes

Best performer

The one that travelled furthest. Written, shot and cut by me.

Open on Instagram →
Reel · 78k views

Format test

Not every one lands the same. Kept in because the learning was the point.

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Reel · 412k views · 500 likes

Reach without spend

Part of the 65% organic engine.

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Research-led

Research-based

Educational, credible, grounded in research. The Magna approach.

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Post · 233 likes

Community content

Case studies, market studies and event highlights for a 194-member founder network.

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Go to market

Every portfolio shows outputs. This is the diagnosis.

$1M
raised on television
4.5% → 30%
brand awareness, one podcast
2×
returned on paid, every month
Reach 1M through creators, and a 3,000 member WhatsApp community
Capture Two lead-gen eBooks at the top of the funnel
Trust A podcast past 1M views, and clinical conferences
Convert The FDA-registered Checkup, into hospitals

The funnel I built at Ivory. Creators at the top, clinicians at the bottom, and a repositioned product as the thing it all pointed at.

Nobody understood what we were selling

Wrote the pitch that turned cognitive neuroscience into a story a television audience could follow.

$1M raised across Shark Tank India and Meet the Drapers.
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launch
We were about to launch to nobody

Built a 3,000 member WhatsApp community of caregivers before the product shipped.

Launched into a room, not a void.
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One brand, four regulators, no single voice

Defined the tone of voice through a rebrand, wrote every surface to it, cleared each word through US SEC compliance.

One voice across the UK, US, Malaysia and UAE.
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Asian Paints Wahed Stratos Technologies Tata Group Amazon Ivory
Brands & archive

Shipped for MNCs, startups and everything between.

Pitch deck · FelloA GTM teardown of an AI real-estate platform, built unasked. Pitch deck · The Gulf LayerA content audit of a design platform's Arabic library, built from its own sitemap. Where the Heart IsAsian Paints, India's largest paint company. The celebrity home-tour series, now in its fourth season. EditorialWahed's journal. SEC-compliant financial writing for 400,000+ investors. eBooks & playbooksThe Brain Health Playbook and Brain Health Matters, built as lead engines. Health reportsClinical cognitive reporting, written for patients and clinicians. Performance adsApp ads across feature launches. BrochuresPrint and collateral. Comic mascotCharacter and illustration.
Outside work

Same person, fewer slides.

Mehr as a child
Hopes and dreams
With children in Mumbai
Building the new gen
Tower Bridge, London
While roaming the world
A sunset walk
Finding my passion
Dubai Marina
Finding my place
With Sahil under the Burj Khalifa
Finding my person
From making financial advice sound legal to turning brain health into binge-worthy content. Now I build the machine that tells it at scale.
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